[cubikeymedia]

Account-Based Marketing india (ABM) has emerged as a game-changing strategy for B2B companies worldwide, and India is no exception. As the Indian business landscape evolves, ABM is increasingly being adopted by forward-thinking companies to drive growth and achieve marketing precision. This approach focuses on targeted, high-value accounts rather than a broad, generalized audience, making it particularly effective in the competitive Indian market.

[WalterGreene]

Functions of a trading company

The functions of a trading company depend on the particular business sector it operates in, but generally include the following:

• Purchasing goods from manufacturers
  
  
• Selling goods to companies and consumers
  
  
• Storing goods for sale
  
  
• Allocating goods in a retail chain
  
  
• Setting up storage facilities and points of sale
  
  
• Managing international trade operations
  
  
• Making logistical arrangements for the delivery of goods
  

In general, the main function of a trading company is obtaining goods from manufacturers and delivering them to customers. In this regard, a trading company may undertake any tasks necessary to achieve that end. They may also be involved in negotiating and making use of land grants that allow a business to own, manage and develop a piece of real estate property, including land and buildings. Obviously, this is an additional possibility for a trading company as a legal entity, and not a major business function or task.


Types of trading companies

There are two primary types of trading companies:

1. B2B (Business-to-Business) Trading Company
   
   
2. B2C (Business-to-Consumer) Trading Company
   

B2B (Business-to-Business) Trading Company



The most extensive use of trading companies is as intermediary trading companies or B2B companies. These businesses usually 1) specialise in a certain range of products or services, which they purchase from suppliers or merchants; 2) broker the products or services (i.e. add value and commission to the transaction); and 3) coordinate the logistics of delivering these products/services to the purchasing company (i.e. arranging the delivery and providing their own or affiliated transportation services).



B2C (Business-to-Consumer) Trading Company

[dianesawyer]

Account-based Based Marketing (ABM) is the new B2B trend in India as it directs all marketing initiatives towards high value clients. It is useful in enhancing a company’s relationship with important clients and increases the rate of return. While I am actively exploring ABM strategies, there are moments I wish I had someone to take my chemistry exam for me, that’s how impactful targeted marketing can be for businesses.